Web Design Service in Louisville, KY

Web design is more than creating a website that looks good.

Our Approach

From landing pages and microsites designed to launch a new product to large scale e-commerce sites, EM Global Group team has the expertise to tackle any challenge. With a tight discovery process that takes clients through creative and content strategy sessions designed to understand the individual attributes of each segment of targeted audience and what is important to the business, we ensure that the website is a strategic differentiator resulting in increased revenues and new customers. We are skilled with the latest technologies to develop sites that are designed for today but built for tomorrow. 

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of people cited that a website’s design is the No. 1 factor in determining the credibility of a business.

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of consumers feel more positive about a company after reading custom content.

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of companies increased their sales by designing responsive mobile platforms for their websites.

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of visitors will stop engaging with a website if the content or layout is unattractive.

Our Process

Every great design begins with an even better story.

EM Global Group’s design process is comprehensive. In order to visually communicate the most important aspects of your brand, we must know everything about your brand. It starts with our extensive discovery process, where we lay out everything from digital goals and performance to site issues and actionable recommendations.

Our design approach produces measurable results through data-backed decisions and regardless of the challenges or constraints your business faces, our website design and development services can be tailored to meet your unique goals.

Discovery & Planning

Before we take on any web design project, we do our homework. Our discovery phase is all about learning everything we can about your company and its project goals. Our ultimate goal is to uncover what makes your brand stand out and amplify these assets to position your business for success. By the end of this phase, our team will bring you detailed insights of our findings and recommendations for every aspect of your new website.

Web Design 1

Information Architecture

Following the full documentation of your brand, objectives and goals, we set out to design the infrastructure of your website. Website architecture examines the technical and aesthetic aspects of your website to determine the best functionality for your users. When it comes to website design and fostering conversions, putting a proper plan in place is of the utmost importance. We utilize smart, compelling site structures that encourage users to convert.


In this phase, we’ll take all the information that we learned in discovery phase and use it to design an interactive website. We start with the bare bones of the website’s hierarchy, creating a sitemap that details the relationships between all of your web pages. We then start filling in the pieces by creating wireframes for your core web pages. These visualize where essential page elements will be positioned. All of our websites are custom designed by our in-house UX design team. We create legible and distinctive fonts, attention-getting imagery, colors to complement your brand and make your website look state-of-the-art. Finally, a pretty looking website is nothing without fast, functional code behind it. Our Open-Source developers construct a faithful representation of the wireframes and designs with the highest level of performance. And it will allow you to easily modify content, change images, videos and pages without needing any knowledge of code.



We design with a purpose. This means creating a unique design that respects your brand, and a seamless experience that respects your users, no matter where, when or how they consume your content.