Focused on results,
not hype.

Our SEO Strategy
Search Engine Optimization Strategy

Search Engine Optimization

Search engine optimization is one of the key marketing strategies for a business to increase free traffic to the website through search engines. Providing organized and relevant content that is easily accessible to client’s desired customers is integral to increasing positive public exposure for the business. EM Global Group goes even further. Our SEO strategy does not simply increase the exposure of the webpage to all search engine users, but we target a core group of the desired customers and market by providing information that is custom built for the customers’ expressed needs via keyword usage.

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of online experiences begin with a search engine.

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of online marketers describe content marketing as their most effective SEO tactic.

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of people never scroll past the first page of search engines.

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of people ignore paid search results, choosing to only click on organic search results.

Website Audit

Search Engine Optimization 1

EM Global Group website SEO audits are completed by checking each step on your audit list and finding any issues that need to be repaired or improved to boost your page’s search engine performance. Our tools will evaluate the code of your site, offer an understanding of what your competition is doing to win, and help craft a report to understand the prioritized work effort needed. To begin the audit, all we need is: a list of your competition, your website URL, the top keyword phrases desired and your business goals. Our audits are the best first step to our partnership.

Competition Research


Understanding the competition is a crucial activity for any business. It's an essential tactic for finding out what your competitors are doing and what kind of threat they present to your financial well-being. With Em Global Group's custom made report you will get a fast and thorough analysis that provides a line of sight into your competitors’ search strategies and available opportunities. The way to tap into that is through competitive intelligence. Our goal is to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.

Keyword Research

Search Engine Optimization 2

Quality keywords are the cornerstone to an effective SEO strategy. In fact, the relevance of your keywords has a major impact on your site’s ranking. Rather than leave your SEO strategy to chance or guesswork, let EM Global Group's team of experts develop a custom strategy that will drive real results for your business. We identify keywords that convert, and build websites that are designed to deliver the maximum conversion rate. By choosing the right keywords and creating content that focuses on those keywords, we can increase the odds that you’ll reach the right audience at exactly the right time.

On-Page Optimization

Search Engine Optimization 3

While including specific keywords in your website’s content is one component of a search engine optimization strategy, there are other factors that influence your ranking in search results. In order to determine where you rank in search results, search engines carefully examine nearly every aspect of your site in order to determine how relevant it is to your customer’s search terms. From the content on each page, down to the very structure of your site, we optimize every inch for SEO by arranging and implementing micro-formats, code validation, improving headlines, meta-elements, performance optimization, and page loading speed.

Content Marketing

Search Engine Optimization 4

Continuing to share fresh, unique content on your website is good for your customers, but it’s also good for your SEO. Improving your website’s ranking for key search terms isn’t a one-time task. Instead, maintaining and improving your rank in search results is an ongoing process that can produce impressive results for your business. Through blog posts and other high-quality content, we can help you stay connected with your audience and help you secure higher placement in your customer’s search results.

Local Optimization

Search Engine Optimization 5

If your business relies on reaching customers within your local community, local optimization is incredibly beneficial. Quality local optimization takes time, but the results are well worth it. Our team will implement a local optimization strategy that will help you share accurate, consistent information about your business, connect with local customers who are searching for your business, products, or services, and reach the right customers at the moment when they are most likely to buy.


We’re mindful of critical factors each search engine will use to evaluate your website. It also means we use code that follows SEO best practices so our sites communicate your subject matter authority in the best possible way.