What is it?

the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area.


Why should I used it?


 Various forms of Digital Advertising are among the most common methods practiced by marketing teams today.  When digital advertising is utilized in conjunction with geofencing, businesses can expect to see  an increase in sales as well as foot traffic. Geofencing connects customers and clients directly with your business via offer. The success of your offer can be tracked and analyzed to ensure that your team can determine what works and what doesn’t. So be creative with it, and use the tool to the fullest to get better results for your business.


“What is increasingly becoming more and more effective tool for marketers is utilizing geo-fencing in combination with digital advertising to engage consumers at the right time, with the right message to drive in-store traffic. These types of campaigns typically generate three times the amount of foot traffic and produce a 27 percent increase in sales on average. What makes geo-fencing so powerful for marketers is the ability to target consumers based on their interests and engage them by delivering offers that will push them down the path to purchase. Geo-fencing allows marketers to draw a virtual fence around any address or point of interest and send a notification when a customer crosses that line. Whether it’s a small business owner or a large retailer, they can use this technology to grab a customer’s attention before their competition does to deliver timely offers that will drive in-store traffic and ultimately revenue.” -Andrea Mocherman, VP of Marketing, Gravit8 Marketing


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