IU Southeast Digital Marketing Conference 2020

EM Global Marketing

Jeremy Eiler will be speaking this Wednesday (3/4/2020) at IU Southeast on digital marketing for small businesses. This year’s Digital Marketing Conference is driven by professionals within the field of marketing. This conference is not only a great learning experience for students, but also to marketing and business professionals in the greater Louisville area. Find […]

Google is all set to use mobile-first indexing by default for all new sites

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It’s true; come July 1st, Google will, by default, use its mobile Googlebot to index all the new sites that come online. This move will help ensure that the users’ needs are placed at the forefront. Besides, Mobile-First indexing is something that Google has already been doing with over half of the search results anyway. […]

Differentiation Strategy

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Your business is set. You’ve developed a strong plan, you know your market, and you’re ready to become a success. But what sets you apart from everyone else? What makes your business unique? Many small businesses compete on price. However, competing on price will make your product seem cheap. No one wants a product that […]

Marketing Segmentation

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Running a small business is tough work. It entails many details to help businesses become and stay successful. You need a strong business plan, a solid idea, and the dedication to follow through. Many business owners struggle with marketing their product. There are many channels to utilize and the idea may be to access them […]

Why Is It Important For a Company to Have an Optimized Website?

SEO Rocket

Are your curious about web designs or tricks for web development? Back in 2016, Google announced their very first mobile index. It completely changed the structure of digital marketing. Since websites were now ranked according to the quality of their mobile sites. It is different from desktop versions. According to different studies, almost 57% of […]

The Importance of Branding

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Branding is much more than a memorable logo which distinguishes an organization from its competitors. Marketing strategies and the proper web design have been present for decades now. These are considered to be a vital feature in every organization’s marketing mix. Since without proper branding, it is impossible to establish a strong foothold in the […]

Why Marketing Your Business Is Important?

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The local marketing strategy of a business can either make it or break it. And the ball is always in the business owner’s court in this regard. There are two aspects i.e; how well a business flourishes or how high the chances of success are for any business. This directly correlates to how much time […]

Interesting Marketing Facts

The world of commerce can be very fun for business owners, but keeping up with the constantly progressing marketing strategies as well as the progression of technology is certainly not everyone’s cup of tea. However, as a business owner, have you ever wondered where did it all start from? The marketing strategies in the olden […]

Small Business

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A small business is vital to a community. Not only does the business drive the local economy, and provide jobs and stability, it improves the quality of life for those that own and shop with a small business. These facts hold true when focusing on the growing number of small businesses in Louisville, Kentucky.